Perspective

When your job brings you in regular contact with tragedy on a mass scale (as it does when you work in a newsroom) the rush & tumble of getting the news out gets in the way of stopping to feel the personal impact of these events. As I’m certain will happen with the Napa/Sonoma fire situation, I am now reading personal stories out of Las Vegas.

This from the NY Times’ Reporter’s Notebook hit me hard.

I checked out of that Mandalay Bay suite on Saturday morning, excused from reporting duties, and flew home in the hopes of making my daughter’s soccer game. I found the red rose from the vigil, starting to fade and wilt, in a vase on the kitchen counter. When we got to the game, we and the other parents were somewhat surprised to see Stacee’s husband and extended family there, too. Warming up with the girls was No. 8, with her long ponytail.

We all wore orange ribbons, attached by safety pins, including the girls on both teams. The Novato team wore orange armbands with the initials “S.E.” Before kickoff, both squads came across the field to the spectator side and lined up in straight lines. Our team’s coach asked the parents to stand for 30 seconds of silence. And then two of the league’s better teams played a rather meaningless soccer game, only this one felt about as meaningful as anything I’ve ever watched.

And it was late in the second half when the ball suddenly swung from one end to the other, and Stacee’s daughter gave chase through three retreating opponents and beat them all to the ball. And in one blink-and-you-missed-it moment, she booted the ball into the corner of the net for what held on as the winning goal.

Her teammates chased her and swarmed her, and they and she looked as free and happy as girls can be on a sunny fall Saturday afternoon with their friends. The parents jumped and cheered as loudly as I’ve heard parents cheer at a kids’ soccer game. Behind my sunglasses, I was bawling. It was the first time I’d cried all week.

The Girl in the No. 8 Jersey

Heineken Champions League

Heineken has long-running relationship with the UEFA Champions League tournament in Europe. Each year they run a series of advertisements running up to the contest that feature the fans and get everyone excited about the game.

This year’s installment is brilliant. The Dilemma pits an Italian fan’s love of the game against his faithfulness to his mates who get together to watch every game together on the couch.

Last year’s The Match illustrates what a ship of football freak sailors will do to get a TV signal of their favorite game.

Heineken USA reached out to expats in NYC with it’s own campaign. Work or Watch the game?

Heineken Spain gets in on the game in 2014. Will you run out on your girlfriend?

2013 featured The Negotiation where the guys have to convince their wife or girlfriends to spend almost $2000 for a pair of stadium seats, “you don’t even have to worry about the dogs chewing on them.”

There’s more where these came from. Follow Heineken on YouTube for more.

Recycled Gear Goes to Africa

One of my volunteer activities is to serve as the Webmaster (I love that retro-cool title) for the Alameda Soccer Club. It’s a pretty large organization serving the 1,300+ kids in our neighborhood, completely staffed by unpaid volunteers and it does a great job of getting the kids excited about the sport.

This Summer we received a request by an Alameda native who is serving in the Peace Corps in West Africa and was home for the holidays. Many kids in her village loved to play soccer but often didn’t have any equipment so she wondered if we could donate any used gear for her to take back to Africa upon her return.

I put the word out and Alameda responded. There was too much for her to take back with her so her father packed it up and shipped it off. The other day she sent back photos and in with all the photos was a one of a kid in West Africa trying out my son’s old cleats!

Oh the Agony!

writhing time

The Wall Street Journal quantified the number of minutes spent watching men roll around in the grass glancing sidelong at the ref. I’m surprised to see the Italian “men of glass” so far down the list. In the 2014 World Cup it is the host nation who currently holds the title with Neymar who, “had five such “injuries,” the most on his team. In every case he was back on his feet within 15 seconds.”

The World Cup Flopping Rankings

World Cup Time!

Next week the world’s largest sporting event kicks off in Brazil when the host plays Croatia on June 12th. To get you in the mood, here’s a montage of amazing trick shots put together as part of an ad campaign by McDonald’s. Many dismiss the shots as fake but the agency behind the project assures us that there was no CGI used in the making.

And here’s the latest from Beats, a little heavier, taking itself more seriously. Note the prominence of the iPhones in the commercial.

Cup Noodle celebrating the Blue Samurai from Japan.

Oh, if you’re looking for a good mobile-friendly site to take with you to the bar, check out Tap In, it’s quite well done.

Jafet = Speed

Tyler’s soccer team this past season had a secret weapon. Jafet Oidor is a striker on the team who, when he wanted to, could turn on the jets like no one I have ever seen. Here he is blowing past four defenders who get ambushed and then left in the proverbial dust as he moves on to score a goal. It was a joy to watch him play.

The season ended on a high note. The coaches did an amazing job and we feel really lucky that Tyler was on their team. He didn’t know anyone in the beginning but over the weeks the team came together so that by the season’s end they were really playing like a team. During the final tournament they were beating teams that they lost to earlier in the season and beat easily teams that had much better records then them. Going into the second day, the team was leading their flight and only needed to tie to advance to the semi-finals but, unfortunately they lost by one point.

Coach Mark & Jerry

Great season Alameda Rebellion and thank you Coach Mark & Jerry!