Microsoft announced a new, cleaner UI that clearly identifies paid advertisers and provides drop down access to predefined content sets such as News, Stock Quotes, Movies, and Shopping. This is part of a $100 million investment that Microsoft has made in this space which clearly underlines the importance Microsoft is placing on getting this experience right.
Just got back from a night out with some friends that took us to a pig roast in Bucks County, PA. The event was the first in a series of Summer parties put together by the “Guerrilla Grill” group and this one was to promote Dish Catering. Along with fine food was a setup of a beach in this farm field where they brought in sand, beach chairs, and towels and a movie setup where we could watch the film “Jaws” – the boys in the photo were relatives of some locals that were up visiting from Tennnessee and took the time to get into costume.
Apple announced the next version of their OS, codenamed “Tiger” which has an improved local search feature called “Spotlight” with the marketing tagline of, “Find anything, anywhere. Fast” Although it is limited to an index of local files and does not extend searches to the internet, it promises an improved index of local files and their metadata that builds dynamically in the background so that it is constantly updated. Spotlight is being released with a documented API so one can assume that Apple will leverage its developer community. It’s only a matter of time before someone publishes extensions to open web search engines.
One node in the discussion of the internet as a new platform is the meme of Google specifically as this platform. The notion gained legs with announcements of Orkut, the social software site affiliated with Google and later touched a nerve with the announcement of Gmail, Google’s online email service. This discussion was kicked off in April 2004 by Rich Skrenta, CEO of Topix.net in a well cited post, The Secret Source of Google’s Power in a post whose comments section is now outgrown the original post
. . . expanded by Jason Kottke in his post, GooOS, the Google Operating System
. . . referenced by Jon Udell in his Strategic Developer column,
. . . and summed up by Tim O’Reilly
Gmail is fascinating to me as a watershed event in the evolution of the internet. In a brilliant Copernican stroke, gmail turns everything on its head, rejecting the personal computer as the center of the computing universe, instead recognizing that applications revolve around the network as the planets revolve around the Sun. But Google and gmail go even further, showing that once internet apps truly get to scale, they’ll make the network itself disappear into the universal virtual computer, the internet as operating system.
Jon Udell later extends his musings in a later column,
The gigabyte slice of the Google file system available to Gmail beta testers will, in many cases, surpass the testers’ own corporate disk quotas for email.
Put that way, one can begin to see a world where the Google index is the broader file systems that points to “things out there” where our email, web pages, and social networks are all inputs into that file system. Jon goes on to explain this world where Google owned the operating system and what such a unified file system that continually indexes everything on your local PC could do:
Bayesian categorization: My SpamBayes-enhanced e-mail program learns continuously about what I do and don’t find interesting, and helps me organize messages accordingly. A systemwide agent that’s always building categorized views of all your content would be a great way to burn idle CPU cycles.
Context reassembly: When writing a report, you’re likely to refer to a spreadsheet, visit some Web pages, and engage in an IM chat. Using its indexed and searchable event stream, the system would restore this context when you later read or edited the document. Think browser history on steroids.
Screen pops: When you receive an e-mail, IM, or phone call, the history of your interaction with that person would pop up on your screen. The message itself could be used to automatically refine the query.
I guess I’m ok with this, so long as it’s not trying to sell me ads based on its findings!