Day: May 19, 2005

  • Sparkle Body Spray – P&G Character Blog

    The interactive agency Imc2, has launched a character blog running on Movable Type for P&G’s product, Secret Sparkle Body Spray. AdWeek covered the blog and some blogger purists have complained that a character blog, because it masks the true identity of its writer and in this case is blatant in its intent to market a […]