NY Times recommends blogs to build trust

I find it interesting that the New York Times is recommending that blogs are one way to rebuild reader trust. See recommendation 1. III on the Siegal Committee report.

Nytimes.com should conduct frequent Q&A forums with department heads and other senior editors and should set up mechanisms to give readers greater access to key source documents, interview transcripts and databases used in stories and graphics. The Web should also explore the possibility of creating a Times blog that promotes a give-and-take with readers while satisfying the standards of our journalism.

I think they mean “Web site” and not the collective internet in the paragraph above but regardless, this is great news and I think everyone will benefit from the pointers to source materials that this report recommends.

Newsgator and Factiva

So nice to read that Factiva has partnered with Newsgator to bring Factiva’s premium content into the RSS world. I can think of several folks at Factiva that must be grinning at this news and I expect we’ll see quite a bit of momentum as a result of this initiative.

From Greg Reinacker’s post:

1. All existing Factiva customers will be able to access their Factiva content via NewsGator Online and NewsGator Outlook edition, for free. This includes millions of their customers who will now have free use of NewsGator products.

2. Certain Factiva content will be made available for NewsGator Online premium susbcribers, starting in June.

The next step now that folks can get their Factiva clips via RSS is to use Factiva Direct Links so that Factiva customers can blog and use Factiva content as the reference. Remember Direct Links?


Tyler Reading

greeneggs.JPGTyler is now reading to us. It’s like magic – a couple of weeks ago he was sounding out simple words like “do” and “sat” and now he’s stringing whole sentences together.

He’s really excited to be able to read something to us. Just before bed he reads me a few pages, not too much in one go because that would take to long. We’ve got the bookmark in at the “Would you? Could you? In a car?” part.

nytimes.com surveys readers on $50/year subscription fee

The Wall Street Journal Online reports and BusinessWeek blogs that the New York Times is surveying its readers on two subscription plans that would move them away from their current $2.95/article pricing structure. One plan would offer unlimited access to the past year’s articles for $49.99 and the second would limit access to 100 articles/month but from their complete archive back to 1851.

Access to articles less than a week old will continue to be available at no charge.

In the article, Robert Niles, editor of the Online Journalism Review is quoted:

a move by the Times to offer annual subscriptions to its online archives would “radically” change the pricing structure for newspaper archives on the Web. “They may be hoping that they’ll be getting a much larger market for this lower-priced, all-you-can-eat archival content,” Mr. Niles said. Such a strategy also could help the Times build its brand online. “You want to be the newspaper of record for the United States, and by aggressively pricing your archives … that can help you do that,”

I always wondered where the $2.95/article benchmark used throughout the online media industry came from. It seemed so arbitrary and is now almost ten years old.