Enough of this online advertising stuff, sometimes you need to jump into the real world to make an impact.
Flickr user Live U4 is uploading photos of various super-sized building mods as part of the promotion. I think I can make out the Spanish enough to figure out that this is a Nike campaign in conjunction with the local JWT advertising offices in Mexico.
Be sure to also check out the giant, diving goalie by Adidas in Germany too.
UPDATE: Bummer! I just read elsewhere that this “crash ball” is just a photoshopped concept. But the diving goalie is real and this one of a giant ball crushing a Mercedes is real as well.
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