Cellphone Banner Ads – interesting data

The average price for a four- to eight-week-long banner ad campaign on a content provider’s wireless Web site is now $75,000 to $150,000, up from $25,000 to $50,000 last year. About 3% to 5% of phone users click on banner ads on their screens — higher than the 1% click rate of computer users, says Jeff Janer, chief operating officer of Third Screen Media.

– from today’s WSJ story, Coming Soon to Cellphone Screens — More Ads Than Ever