Day: July 15, 2007

  • Nielsen/NetRatings Total Minutes metric. Sounds nice, how does it work?

    Maybe I’m missing something. In all the breathless, “the pageview is dead” stories that came out last week surrounding Nielsen/NetRatings’ press release that they will include “Total Minutes” as part of their ranking methodology, I couldn’t find any information on how the measurement would work. Don’t get me wrong, I’m all in favor of trying […]