Day: November 18, 2008

  • P & G on Monetizing Social Media

    Ted McConnell, General Manager of Interactive Marketing at Proctor and Gamble at a recent forum on digital media held in Cincinnati (where P&G is based) when speaking about advertising on social networks. “I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can […]

  • Techmeme is hiring

    Techmeme is hiring someone to tweak their algorithms. It’s a new kind of role but one which I think we’ll be seeing more of in the future; in newsrooms and in corporate PR departments. When it’s so easy to aggregate, the next great war will be over the filter algorithm. From the posting on craigslist […]