Day: November 24, 2008
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DoCoMo Branding
DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes. Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.
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Ultimate Cellphone Backup
I know nothing about the rumors swirling around Nokia launching an MVNO in Tokyo for their high-end Vertu brand but a quick poke around the vertu.com gives you a sense of what (besides diamond encrusted phones) a high end cell phone service would entail. Check out the Services layer, here’s the text for the Vertu…