Day: November 24, 2008

  • DoCoMo Branding

    DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes. Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.

  • Ultimate Cellphone Backup

    Ultimate Cellphone Backup

    I know nothing about the rumors swirling around Nokia launching an MVNO in Tokyo for their high-end Vertu brand but a quick poke around the vertu.com gives you a sense of what (besides diamond encrusted phones) a high end cell phone service would entail. Check out the Services layer, here’s the text for the Vertu […]