Month: November 2008
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DoCoMo Branding
DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes. Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.
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Ultimate Cellphone Backup
I know nothing about the rumors swirling around Nokia launching an MVNO in Tokyo for their high-end Vertu brand but a quick poke around the vertu.com gives you a sense of what (besides diamond encrusted phones) a high end cell phone service would entail. Check out the Services layer, here’s the text for the Vertu…
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P & G on Monetizing Social Media
Ted McConnell, General Manager of Interactive Marketing at Proctor and Gamble at a recent forum on digital media held in Cincinnati (where P&G is based) when speaking about advertising on social networks. “I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can…
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Techmeme is hiring
Techmeme is hiring someone to tweak their algorithms. It’s a new kind of role but one which I think we’ll be seeing more of in the future; in newsrooms and in corporate PR departments. When it’s so easy to aggregate, the next great war will be over the filter algorithm. From the posting on craigslist…
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The Ultimate Smartphone
What do you call a mobile phone that comes with a built-in address book, browser, camera, GPS, music & video player, projector, voice translator, razor, coffee brewer, and harmonica? A hoax!
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Business Idea – Parking Space Net
I’m in Finland this week visiting Nokia, my new employer. The Finns use SMS for everything including late-night spot loans. Last night at dinner, one of my colleagues texted a taxi service and within two minutes he got a call from a cab that was waiting outside the door. He just texted his address to…
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Thoughts on Helsinki
As with most business trips, my first visit to Helsinki this week was abbreviated and knowingly distorted view of the city. Here are a collection of my impressions. It’s not as cold as I thought. I wouldn’t want to work outside fixing roads or anything but for a quick stroll, a sweater and jacket was…
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Geo-tagging without tears
If you have a camera that writes geo data to the photo’s EXIF header – flickr’s new Import EXIF GPS preference is the simplest way to geo-tag your data. I like the way the preference text is written too. Thanks very much!
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You need a foundation before you take out the walls
I’m a web guy. I have been working on web products and web sites for many years and have grown used to the tools and platforms available to web developers. The mobile web is different. There are so many layers of technology which are still evolving. The layers of abstraction which make web development easy…