Location, Location, Location

Great article in Ad Age about the significance of location-aware phones made the rounds yesterday. It’s not about the ‘text a Starbucks coupon when you walk by” type use case, it’s about engagement and brand utility. “Everybody’s got a website, but nobody has a mobile experience right now,” he said. “Next year, probably the end […]

Texting for Tickets

Richard MacManus is posting a three part series on SmartCards from around the world on ReadWriteWeb. London’s Oyster Card (10 million in circulation) Tokyo’s Suica Card (28 million in circulation) Hong Kong’s Octopus Card (19 million in circulation) While each of these metropolitan pass cards have made life easier for those that use them, as […]