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Information as Entertainment

OK, so word is out that Solid State Drives (SSD) are not as reliable as they were once thought to be. Essentially, we projected the decades of expertise that have gone into making hard disks reliable onto these new drives and expected more or less the same level of reliability. Of course, as people started to buy these drives in mass and own them over time, we realize that we were not comparing apples to apples.

In other words, past performance is not a reliable indicator of future performance if you change the fundamental technology underneath.

Still, folks like Jeff Atwood are willing to give up the occasional, “catastrophic, oh-my-God-what-just-happened-to-all-my-data instant gigafail” because their seek times are so good. Jeff tells the tale of someone who bought eight drives over two years only to have them all fail. Some within 15 days! As long as you plan for failure as a known, then you can enjoy mass storage performance that even your RAM will have a hard time keeping up with.

To put it in his words, “SSDs are so scorching hot that I’m willing to put up with their craziness.”

With that behind us, which of the following videos do you think does a better job selling you on the speed and reliability of an SSD?

This one?

or this one?

One video had 673 views, another had over 3.7 million.

NY Times – Project Cascade

The New York Times R & D group (nytlabs) has a sexy demo video up on their site showing off a new tool they are using to visualize how their content is amplifed and shared via the Social Web. In their words:

This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared.

Hit the mini-site for Cascade and check out the video. It would be great to learn more about the nuts and bolts of how Cascade works. The video only mentions twitter and bit.ly but I’m sure there’s more.

More coverage on Neiman Labs blog,  The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space