Day: June 16, 2011
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Excellence In Advertising
I was asked the other day to name my favorite advertisement. In terms of effective engagement, I think branded apps are the best combination of free-to-the-consumer utility and on-going engagement for the brand. I recently downloaded an app to help me find the closest Chevron gas station because my dealer said that their special gasoline…
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Peanutweeter
From a site called @peanutweeter which combines tweets with stills from Peanuts, updating the 1950’s comic strip to a commentary of our time. “The site arose from the concept that the amusing and sometimes outrageous tweets out there would be even funnier or sometimes darker if they came from someone that everyone could identify with,”…