Day: April 18, 2014
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The story behind the tweet
Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 What came off as a completely natural off-cuff quip of the moment was actually the product of a well-scripted social media command center prepared to jump on the opportunity. Imagine a room with representation from marketing, creative, legal, and the “VP of Cookies”…