Day: May 14, 2014

  • Engineered Experience at Starbucks

    While Taco Bell worked several years to engineer the Doritos Locos Taco, Starbucks has honed its formula for the optimal coffee delivery experience. Apparently the seats at McDonald’s are engineered to get uncomfortable to sit in for longer than 30 minutes. Can you think of any other examples of Taylorism to guide consumer behavior?

  • Engineering of the Doritos Locos Tacos

    Fast food is engineered. The product development process is no different from other things that are engineered, it has a prototype phase, followed by QA, and user testing. The central issue was that Taco Bell’s shells used a different type of corn masa than Doritos chips. But it wasn’t simply a matter of adjusting the […]