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Facebook is Madison Avenue’s new Yahoo

Ever since it began selling ads 10 years ago, Facebook has been combating doubts about its value to marketers. Search engines like Google offer advertisers a direct link to people seeking out particular products, while television remains the dominant way to reach a mass audience. Now, Facebook claims, it can provide the best of both.

How Facebook Sold You Krill Oil, New York Times

Facebook stock sailed past analyst expectations last month and its stock hit an all time high. It looks like brand advertisers are coming on board now that Facebook has the audience to fulfill the promise of hitting targeted demographics, at scale.

This should be cause for concern at Yahoo (not mentioned in the NYT article) who was the traditional online goto for brand advertisers. The market has since spoken.

FB vs. YHOO stock price

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Current Events

US Postal Service, Designed

GrandArmy USPS Poster

GrandArmy developed a total re-design of the USPS in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards to hang tags to welcome signs to kiosks and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.