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Current Events

IKEA’s augmented reality app

It’s no coincidence that the Swedish home furnishing superstore IKEA timed the announcement of their AR app IKEA Place to drop shortly after Apple’s much anticipated announcement of their AR-optimized phones the iPhone 8 & iPhone X.

First announced back in June, the final release of IKEA Place will take advantage of Apple’s ARKit to not only match the proper scale, also apply the texture of the material, proper lighting and shadows.

“I think that augmented reality and virtual reality will be a total game changer for retail in the same way as the internet, only this time much faster” said Michael Valdsgaard, IKEA’s head of digital transformation, who leads a team of 70 that have been working the past nine weeks to load thousands of IKEA products into the app in preparation for release next week in conjunction with Apple’s iOS 11.

Dropping a virtual chair into your living room with true to scale is the perfect broad-scale use case for AR. Browsing furniture and sharing screenshots of them in situ before you make a big purchase is what will spread this new tech to the masses.

Categories
Current Events

Hillary Clinton on Trump

HRC is on tour to promote her book, What Happened. She was on the popular liberal podcast, Pod Save America and shared this snipped which I’ve transcribed and linked to below.

I wrote this book to come to try to come to grips with what happened but also to sound the alarm about what I think could still and may well happen.

I think Trump, left to his own devices, unchecked, would become even more authoritarian than he has tried to be. Also remember, the right wing, aided and funded by Mercers, Koch brothers, etc, is very serious about calling a Constitutional Convention. They need 34 states, last I checked they were at 28, 29.

Part of their gerrymandering is to control state legislatures, elect republican governors and to call a Constitutional Convention. If you really get deep into what they’re advocating, limits on First Amendment, no limits on the Second Amendment, limits on criminal justice, there is a very insidious right wing agenda.

So when I say that he doesn’t just like Putin, that we wants to be Putin. I’m not saying he’s going to start killing journalists but I am saying he likes the idea of unaccountable, unchecked power. We’ve never had to face that in a serious way in our country.

https://breaker.audio/e/22734699 (jump to 35:54, I have also left a comment on the page)