Day: September 15, 2017
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SmartNews CM with Riho Yoshioka
Television markets in Japan are much more centralized than in the United States. Therefore it’s pretty efficient to allocate marketing dollars to old school TV ads (in Japan they are called “CM” as in “commercials”) to give brand lift to online marketing. This month SmartNews dropped a set of short TV spots featuring Riho Yoshioka,…