Day: January 21, 2020

  • Nike on Chinese Culture

    Nike on Chinese Culture

    Nike has done it again, this time capturing the sometimes comic ritual of gift-giving (in this case, the tradition of hongbao red envelopes given out during the Chinese New Year) in Asian culture. These envelopes are often filled with money and given to children by elder relatives for good luck. The 90-second spot from Wieden+Kennedy […]