My kids are sick of me showing them Nike’s latest commercial which was just released this morning and already has almost 5 million views on YouTube and over 50k retweets on Twitter.
It’s just so good.
Not only does Nike tap into the deep longing we all have to get back together and enjoy sports, it also cleverly brings together two sides of our divided world into a message of unity. The message is that unity brings strength with the underlying theme being that we need to work together to fight the challenges we face.
The campaign is for a Nike’s membership and is by Wieden + Kennedy, the Portland agency that does all of Nike’s commercials. More details here.
Earlier spots in the series include LeBron narrating Play for the World
and the iconic, For once, Don’t Do It
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