SmartNews kicked off a new TV advertising campaign in Japan bringing together Hitoshi Matsumoto and Masanori Hamada from the comedy duo Downtown co-star in a commercial together for the first time in 10 years.
Several features that are unique to our Japanese edition are in the campaign. The hugely popular coupon feature which, if you’re lucky, will grant you a free meal at a local fast food shop and my favorite, the Rain Radar with real-time weather alerts.
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