Friends from Finland shared this advert for Kyrö Distillery, a Finnish distillery, who gives us a master class at how to introduce the world to their unique line of products.
If you’re going to introduce a new Malt Rye Dairy Cream Whiskey to the world, there’s only one way to do it. With a naked man strolling around and staring straight at the camera in all earnestness.
Oh, and the story about five guys in a sauna dreaming up a business is true.
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