Tag: adsense
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Less Powerpoint, More Prototypes
I’m a big believer in hacking together a working prototype to demonstrate product ideas. Powerpoint mocks basically put a shiny gloss on a paper sketch and because it’s not real, generate endless debate where no one is really speaking on authority because the product doesn’t exist. Once you have a prototype the debate becomes substantive. …
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AdSense, Self-Optimized
It’s obvious when you think about it. Instead of spending your energy throwing up hundreds of ads that dance around the edges in the hopes that one will magically trigger a random click of interest, why not ask your readers, “What do you want to see?” Google announced a new program which changes the way…