Boing Boing points to another mini-site put up by the Miami-based ad agency behind Subservient Chicken. These guys are re-writing the rules of Western advertising with their deconstructionalist, tongue-in-cheek dig at stereotypes and creative use of new and old media to position their clients’ products. I’ve been the bemused recipient of some of their other materials promoting the mini and Virgin Airlines.

Their New Employee Handbook which you can get to by clicking the “employment” link is both inspirational and a good read. It also is a shining example of how to set the right tone at a young, vibrant company looking to take on the world. From the guide:

We Ask that you Don’t

Throw sand.
Be selfish.
Disparage others.
Talk shit.
Duck responsibility.
Play the busy card.
Leave others hanging.
Make excuses.
Disappear.
Make promises you don’t keep.
Say it can’t be done.