everwas

Tag: corporate blogs

  • Big Media turns focus on Corporate Blogs

    Like a Tour de France peleton chasing down a breakaway, the mainstream media has turned its eye to corporate blogging with a spate of new articles. They all mention the obligatory posterchild of corporate blogs done right, General Motor’s FastLane Blog. But they also dig deeper and surface some of the other excellent blogs out…

  • Voce Hosts Event on Corporate Blogging

    Voce Communications who advised Yahoo on their popular Search Blog is hosting an event in Palo Alto with local law firm Cooley Godward next week. The topic will be about corporate blogging but also the legal challenges. "transparency must be balanced with purpose and responsibility" says the invite post. Space is limited so  contact them…

  • Corporate Blogs, a new paradigm for product design

    Backbone Media, an internet marketing and web development firm based outside of Boston, has published a meaty survey of corporate bloggers to try and get a sense of the motivations and best practices behind corporate blogs. Their survey, Corporate Blogging: Is it Worth they Hype? is the best piece out there today. Along with the…

  • Product Blogs, a new business model

    My colleague, Loic Le Meur, is interviewed by Shel Israel for their upcoming book on business blogging. Loic shares his story about a T-shirt fanatic who built a community of like-minded T-shirt fans via his blog. His site is now a business which turns the traditional “we-design, you-buy” commerce model inside out (sorry about the…

  • Boeing’s Flight Test Blog

    Ever wonder what it’s like to beta-test a major airline? Boeing takes the wraps off of their latest blog which will give a rare, inside view of the their new 777-200LR Worldliner aircraft as it runs (flies?) through the paces towards certification. This blog, or journal, is going to change that. Now we have a…

  • Bloggers & the Law

    Those looking for a little legal advice on corporate blogging would do well to read Ephraim Schwartz’s column in last week’s InfoWorld magazine. He’s done some of the footwork and consulted with several attorneys and summarized his findings. Much of what he says map to the guidelines that have been published by others but it’s…

  • Thomas Nelson Corporate Blogging Policy

    One of the best corporate blogging policy guidelines I’ve seen. Written in plain English with just the right tone; not too corporate, not too casual – it’s just the right. I guess that’s to be expected coming from a publishing company. Their goals are simple: To raise the visibility of our company, To make a…

  • Boeing Blog takes off with Movable Type

    After a false start with “another blogging software package,” we’re pleased to see that Boeing has come around and launched their blog on Movable Type. After criticisms for not having an RSS feed, permalinks, archives, nor search they’ve come around and included all of these features in Randy’s Journal 2.0. They were also hammered for…

  • Bite PR on Doc’s “snowballs”

    Bite’s Trevor Jonas posts about the marketer’s perspective of Doc Searl’s snowball metaphor – "frightening." I think it’s all about giving into the loss of control. It’s no longer about having a message to control and more about participating in a conversation as a participant and not a leader. This gets to what is still…