Tag: John Battelle

  • Battelle on “Sell Side Advertising”

    I missed this the first time around but John Battelle’s description of how Overture and Ad Sense have flipped the old publisher-advertiser business relationship around makes sense. He polishes the idea a bit further in the latest issue of the MIT Technology Review: Imagine that we start with the idea of PPC—that advertisers pay publishers […]

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