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Nike on Chinese Culture

Nike has done it again, this time capturing the sometimes comic ritual of gift-giving (in this case, the tradition of hongbao red envelopes given out during the Chinese New Year) in Asian culture.

These envelopes are often filled with money and given to children by elder relatives for good luck. The 90-second spot from Wieden+Kennedy Shanghai depicts a cat-and-mouse game between an aunt attempting to give an envelope and her niece who repeatedly declines out of politeness.

The Drum

Hat tip to my son Tyler who has always had his finger on the pulse of pop culture.

Categories
Current Events

Serena Williams

Nike debuted a video of Richard Williams coaching his then 9-year-old daughter Serena Williams. The commercial juxtaposes the images of Richard crouched next to a tiny Serena as he says, “This is you in the U.S. Open.” – The Root

Then there is this clip from an interview when she was 14-years-old when her father stepped in to defend his daughter and her dreams.

Celebrating athletes and the parents who supported their future dreams, gambatte Serena!