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Samurai Smartphone

Shot in the old black & white style of a Kurosawa movie, this PSA from Japanese cell phone provider DoCoMo is done quite well.

Hat tip to Shunan for sharing on the SmartNews Slack channel.

森の木琴

OK. Making fun of Sharp’s Touch Wood phone’s naming was an amateurish cheap shot. Mea culpa. NTT’s advertising campaign for the phone is pure, beautiful, brilliance.

Advantage NTT docomo!

Categories
Current Events

Touch Wood Phone?

I love Japanese design, everything was looking great about this latest concept model from Sharp. The concept was really cool (you can read more about it on WirelessWatch Japan) until I heard the name. What’s that in your pocket again?

Categories
Current Events

DoCoMo Branding

DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes.

Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.

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