Tag: online media
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Is Social Media Just Network Television Reborn?
What if we follow the trend of the “app-ificaiton” of media to the next logical step? What if Snapchat’s Discover feature is just the modern version of network television where channels control distribution and readers become passive again, replacing their allotted 5 hours of TV with 5 hours of browsing Facebook, Twitter, Snapchat and the…
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Advertising, paywall or a bit of both?
GigaOM posted the audio to a fascinating session at last month’s paidContent Live conference. In it, there’s a great insight/throw down by Bob Bowman, CEO of MLB, Advanced Media. Right around the 15-minute mark Bob calls those that read metered sites such as nytimes.com without subscribing, rooting around their 25 articles/month limit are, “professional freeloaders” of…
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Is Next Issue the Spotify for Magazines?
Over the weekend I posted a question wondering why no one has done what Spotify has done for music and Netflix for movies. The fact that no one has stepped in to offer a bundled subscription for another “old media” type, the magazine & newspaper, seemed like an opportunity to me that made economic sense. Yesterday,…
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Subscription Bundles
Very interesting experiment over at the Chicago Tribune. The Chicago Tribune will at last begin charging for its online content through an innovative scheme that will also give readers access to a premium package of third party content, the newspaper has told paidContent. Under the plan, readers will see selections from the Economist and Forbes…