Treasure Hunt #2


If you’re going to be in San Francisco, look behind the “s” for 10% off your TypePad subscription. Hint: it’s near the merry-go-round.

Be sure to leave a comment if you find it.


TypePad Enhancements

Everything TypePad gives a taste of some of the cool new features coming down the pike for all you TypePad users out there. Comment & TrackBack Moderation, TypeKey Integration, and the ability (this one’s for you Buzz!) to select the format of TypePad’s comment notification email messages.

Boeing’s Flight Test Blog

Ever wonder what it’s like to beta-test a major airline? Boeing takes the wraps off of their latest blog which will give a rare, inside view of the their new 777-200LR Worldliner aircraft as it runs (flies?) through the paces towards certification.

This blog, or journal, is going to change that. Now we have a way,
through the Web, to give you a first-hand look at the flight test
process. And we’re going to let the people who do the actual work tell
you about it in their own words. We’re hoping to give you a sense of
what it’s like in the factory, on the flightline, and in the cockpit.
We’ll also include photos, videos and other interesting stuff to help
tell the story.

Weekend Treasure Hunt

Looking for 10% lifetime discount off on a TypePad subscription? Just to keep things interesting and fun around here, I’m going to start hiding little promotional discount cards for TypePad around the city and post hints on this blog where you can find them. The first card is hidden near the corner of 4th and Harrison in San Francisco, in front of the Whole Foods entrance on 4th


Once you see this lightpost, look down, then around. A little froggie will be peering out at you.

Leave a comment once you pick up the card to keep others from looking. Stay tuned for more Weekend Treasure Hunts!

Sparkle Body Spray – P&G Character Blog

The interactive agency Imc2, has launched a character blog running on Movable Type for P&G’s product, Secret Sparkle Body Spray. AdWeek covered the blog and some blogger purists have complained that a character blog, because it masks the true identity of its writer and in this case is blatant in its intent to market a product, goes against the spirit of blogging.

I posed the question of character blogs to Esther Dyson at the recent AdTech conference in San Francisco and her response was at once simple and obvious. I’m paraphrasing here but essentially Esther said that character blogs are just another use of the medium. They are neither right nor wrong (is there such a thing as “wrong” blog?) The overriding principle is to make the character blog (and this applies to any blog) clever, informative, and engaging.

Me? I’ll confess I’m not subscribed sparklebodyspray.rdf but I’m pretty sure they’re not trying to reach out to 38 year old married men anyway!

Fresno Bee does RSS

Mark Thompson over at the Fresno Bee is turning on the paper’s online readers to the wonder and glory of RSS with a nice little how-to piece on Beehive, the site’s blog. A couple of people in the past few weeks have told me to check out what the Bee is up to and I’m glad I did. They have even made an RSS feed out of their events calendar which is very cool.

Walter Cronkite blogs the way it is

I smile when I read Walter Cronkite’s first post on Arianna Huffington’s new group blog. I grew up with Uncle Walt rounding out the evening’s news and it’s great to see him back again and rolling up his sleeves to work on his blog.


Six Apart is Hiring

We’re looking for someone local (San Francisco) to help out with some of the volume of inquiries (seems like everyone wants to know what a blog is these days. . . ) we’re getting. Interested parties, click here for the listing.

University of Minnesota upgrades to MT 3.16

University of Minnesota’s UThink installation is one of the largest, (if not the largest) Movable Type installations in the academic world. Shane Nackerud, the administrator of their 1,200 blog network, has done yeoman’s work wrassling an earlier version of Movable Type (2.x) to fit his needs and written a number of scripts to help him manage his ever-growing network.

Today, I’m happy to announce that University of Minnesota has formally announced their plans to upgrade to our latest version of Movable Type. I’m really excited to set Shane loose on our latest software and look forward to hearing how he extends it for his community.

Blogs on the cover of BusinessWeek

It’s going to be another busy week – BusinessWeek has a lengthy cover story on why companies need to pay attention to blogs.

Go ahead and
bellyache about blogs. But you cannot afford to close your eyes to
them, because they’re simply the most explosive outbreak in the
information world since the Internet itself. And they’re going to shake
up just about every business — including yours. It doesn’t matter
whether you’re shipping paper clips, pork bellies, or videos of Britney
in a bikini, blogs are a phenomenon that you cannot ignore, postpone,
or delegate. Given the changes barreling down upon us, blogs are not a
business elective. They’re a prerequisite.

At the same time BusinessWeek Online launched five new blogs (powered by Movable Type) at