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Current Events

US Postal Service, Designed

GrandArmy USPS Poster

GrandArmy developed a total re-design of the USPS in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards to hang tags to welcome signs to kiosks and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.

Categories
Current Events

USPO should copy Finnish NetPosti

netposti

A recent editorial in the New York Times spoke of how internet commerce is eating into the US Postal Services’ bottom line.

The Postal Service made a profit until 2006. Since then, declining mail volumes — as more Americans use e-mail and pay their bills online — and the demands of its retiree health benefit system have dragged it deeper and deeper into the red. Last year, it delivered 17 percent fewer pieces of mail than in 2006 and reported losses of $1.4 billion, this year it expects to lose $7 billion. Postmaster General John Potter warns that unless the service takes major steps to bring its costs into line, it will lose $238 billion over the next 10 years.

Some of the suggestions include ending Saturday delivery and closing lesser used branch offices and replacing them with ATM-like kiosks in supermarkets or malls. While these may make sense to cut costs, if there was more flexibility for the postal service to expand into new businesses, they would stand to gain from the growth in other areas where they have suffered such as online, electronic invoicing.

Here in Finland I was surprised that the Finnish Postal Service has a strong online presence (NetPosti) that is an integral part of everyone’s life.

  • Receiving e-invoices in NetPosti does not carry a fee.
  • An e-mail notification and/or SMS message of e-invoices received in NetPosti
  • Pay for the e-invoice in any online bank from any account using the virtual barcode.
  • The e-invoice is convenient to attach to an e-mail as a PDF file.
  • E-invoices can be read and archived in all online services that offer the NetPosti service.
  • A free-of-charge archive for seven years (instead of the previous six years)

Netposti has not only everyone’s physical address (they get a feed of all address changes from the Finnish government), but they also provide an account for everyone tied to your social security number and an email address that you can provide.

I get my paychecks delivered electronically as a PDF and I can neatly archive them into folders for future reference. As it says above, I can receive my bills via NetPosti and pay them online via my bank’s website. All for free.

Why doesn’t the US Post Office partner with PayPal, Visa, Amex, etc and deliver invoices electronically and take part in the 21st Century?