everwas

a blog by Ian Kennedy

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everwas
  • The end of scale

    March 19, 2026

    It’s been over a year since The Messenger closed down and the lessons are even more stark today. The meltdown precipitated from a number of out-dated expectations. Social media algorithms are shunning general news content, Google has been re-calibrated to favor original, niche content and news consumption habits have changed considerably. It’s kind of like…

    Read more: The end of scale
  • Social Media Marketing

    Social Media Marketing

    March 6, 2026

    I went to a panel yesterday where online retailers spoke about the changes AI has brought to their profession. Ugly Talk: Selling in the World Run by Algorithms. While a well-structured website with lots of meta-data around your catalog have become table-stakes, success or failure can also come from unexpected data layers in your checkout…

    Read more: Social Media Marketing
  • Claude’s New Ads Challenge OpenAI’s ChatGPT

    Claude’s New Ads Challenge OpenAI’s ChatGPT

    February 5, 2026

    Anthropic, makers of AI Assistant Claude, is going after their competition with a series of ads to designed to give users pause after the Open AI’s announcement that ads would be coming to their product, Chat GPT. The campaign, Time and a Place, was envisioned by Mother London, extending Claude’s positioning from the Keep Thinking…

    Read more: Claude’s New Ads Challenge OpenAI’s ChatGPT
  • The New Yorker archives

    The New Yorker archives

    February 4, 2026

    Went to visit the excellent selection of ephemera on display at the New York Public Library and picked out a few choice pieces to share. A The Century of The New Yorker is free to the public on the third floor of the main Stephen A. Schwarzman Building on 5th Avenue in Manhattan and well…

    Read more: The New Yorker archives
  • The Tyranny of Gift-Giving in Japan

    The Tyranny of Gift-Giving in Japan

    January 18, 2026

    In Japan gifts are launched as missiles, serving, if rightly chosen, to stun the recipient, or as least to nudge him or her off balance.

    Read more: The Tyranny of Gift-Giving in Japan
  • Universal Scale

    Universal Scale

    December 30, 2025

    At the American Museum of Natural History in NYC is the Scales of the Universe. In the center of a large atrium is the Hayden Sphere which serves as a point of reference around which other objects are placed to give you a sense of scale. 26.5 meters (87 feet) in diameter—represents the size of…

    Read more: Universal Scale
  • How AI Redefined Access and Ownership in 2025

    How AI Redefined Access and Ownership in 2025

    December 24, 2025

    I tried something different this year, asked Chat GPT to summarize the year for me.

    Read more: How AI Redefined Access and Ownership in 2025
  • AI Energy Suck

    AI Energy Suck

    November 15, 2025

    The AI industry’s demand for electricity has outstripped the power industry’s capacity to deliver. Bloomberg says two data centers sit idle, waiting for more power to come online. To meet their growing need for power, AI companies are taking power generation into their own hands. One data center in Texas is bolting old jet engines…

    Read more: AI Energy Suck
  • Mamdani’s Victory Speech – annotated

    Mamdani’s Victory Speech – annotated

    November 9, 2025

    Inspired by Anil’s hope for an “easter egg breakdown” of the mayor-elect’s victory speech, I spent some time digging in. I know there’s more that I’ve missed, add your own in the comments below. [walks out to Ja Rule’s New York] The sun may have set over our city this evening, but as Eugene Debs…

    Read more: Mamdani’s Victory Speech – annotated
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everwas

a blog by Ian Kennedy

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