Surprise, Surprise. Lookout, the Outlook add-in that I’ve been touting for some time now, has been scooped up by the MSN division of Microsoft. They will be rolling in Lookout’s universal search technology into the next generation MSN search technology. Nothing more than vague musing right now but the statements from the Microsoft press release below points to a vision where MSN will reach into your email box and hard disk connecting internet searches with queries on your inbox and hard drive.
This acquisition builds on the range of new and updated services MSN launched July 1 for its MSN Search service. As part of a $100 million investment in improving the customer experience, MSN delivered its most significant upgrade to MSN Search, introducing several changes designed to help give people faster, cleaner and easier access to the information they want. Specific improvements included a new MSN Search home page (at http://search.msn.com/) that features easy navigation to popular MSN services; a new, cleaner look for its search results page that separates algorithmic results from paid results and eliminates paid inclusion; direct access to popular information sources such as Encarta®, the No. 1 best-selling encyclopedia brand*; and extensive performance improvements.
These improvements were initial steps toward achieving the MSN vision of taking search beyond today’s basic Internet search services to delivering direct answers to people’s questions from a broad range of information. As part of this vision, MSN will launch a new algorithmic search engine and a range of other search services within a year. With the acquisition of Lookout, MSN adds additional expertise and technology that will contribute to this vision.
Time to add mentions of “algorithmic search engine” to my clipping profile for news about Microsoft Search.