I haven’t had a chance to skim this yet but it should be of interest to anyone thinking of adding blogs to their marketing campaign. I hope there’s a section that says there is no quick any easy way to launch a popular blog – it really comes down to having a site that is well-written, truthful to your motives, and speaks to the reader in a way that keeps ’em coming back.
Written by Susannah Gardner of Hop Studios self-described website designers ("Web sites. We make those."), you can order the book from Amazon here.
Update: Ah but of course there’s a blog associated with the book, due out in March.
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