Month: January 2007
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An ROI Metric for Social Media Marketing
Steve Rubel posts a snippet from a new Forrester report that suggests ways that corporations can begin to measure the effective return on their blogging investments. One thing to keep in mind whenever you talk about blogging and ROI though is, as Jeremiah likes to say, the “I” for a blog-based social media marketing campaign…
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Fun with Ringtones
Ringtonesoup is making the rounds because a sample of Marissa Mayer’s laugh is one of the most popular ringtones on the site. Intrigued, I was pleased to find a site which makes it dead easy to upload and share your favorite samples. They have a contest going on for the best “Booty Call” ringtone so…
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Tag Maps
Introducing Tag Maps, the latest shiny toy out of the Yahoo! Research Labs. Basically they’ve pulled in the geo-coding information from flickr and extracted tags to clump together a people-powered view of the world on Yahoo Maps. Be sure to also check out Night Explorer and Trip Explorer for different views of the world. Badges…
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For the man who has everything – one huge swiss army knife
In celebration of their 100-year anniversary, Wenger, the makers of the original Swiss Army Knife, are putting out a special edition knife. It weighs almost three pounds and comes with 85 different instruments including the toothpick. Suggested retail is $1,200. Wenger Giant Swiss Army Knife.
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Sure the iPhone looked cool but at least you could touch this interface
We all gawked at the hermetically sealed display of the iPhone at the recent MacWorld show but the Smart Board was one of the cooler things I saw. Basically it was like a huge touchscreen display that your could write on with digital ink. I’ve seen these used on CNN and ESPN but this was…
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Is your website tasty?
The Yahoo Publisher Network blog has an excellent graphic which describes how a crawler might look at a webpage if it was a voracious carnivore. This is Part II of a series that my colleagues Cody and Amit are doing on optimizing your site for advertising.