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Current Events

Nike – Can’t Stop Us

My kids are sick of me showing them Nike’s latest commercial which was just released this morning and already has almost 5 million views on YouTube and over 50k retweets on Twitter.

It’s just so good.

Not only does Nike tap into the deep longing we all have to get back together and enjoy sports, it also cleverly brings together two sides of our divided world into a message of unity. The message is that unity brings strength with the underlying theme being that we need to work together to fight the challenges we face.

The campaign is for a Nike’s membership and is by Wieden + Kennedy, the Portland agency that does all of Nike’s commercials. More details here.

Earlier spots in the series include LeBron narrating Play for the World

Play for the World

and the iconic, For once, Don’t Do It

For once, Don’t Do It
Categories
Current Events

Context

An on-going collection of layout blunders. If you have some to add, link them in the comments.

Contextual targeting a bit on point.
The photo editor is just having fun
Real Estate Irony
When the crime and lifestyle desk don’t talk to each other
Absolutely placed their on purpose

Categories
Office

SmartNews goes ダウンタウン

Japanese comedy duo, Downtown, in new SmartNews commercials

SmartNews kicked off a new TV advertising campaign in Japan bringing together Hitoshi Matsumoto and Masanori Hamada from the comedy duo Downtown co-star in a commercial together for the first time in 10 years.

Several features that are unique to our Japanese edition are in the campaign. The hugely popular coupon feature which, if you’re lucky, will grant you a free meal at a local fast food shop and my favorite, the Rain Radar with real-time weather alerts.

SmartNews Rain Radar
Categories
Current Events

Gif Peanut Butter

The limited run is already sold out on Amazon. From the listing:

  • Limited edition jar with double-sided JIF/GIF label.
  • Perfect for sandwiches, baking, and shutting down internet debates.
  • Contains about 34 servings of peanut butter, and 0 looping images.
Categories
Current Events

Smaht Pahk

Hyundai celebrates the Boston accent

Perhaps Hyundai was over-confident that the Pats would make the Super Bowl again and had already finished this commercial and didn’t want to see it go to waste. If so, I’m glad they didn’t because this is gem.

Appearance by Chris Evans, John Krasinski, Rachel Dratch, and local hero David “Big Papi” Ortiz.

By popular demand, here’s SNL on the New England institution that is Dunkin’

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Current Events

Nike on Chinese Culture

Nike has done it again, this time capturing the sometimes comic ritual of gift-giving (in this case, the tradition of hongbao red envelopes given out during the Chinese New Year) in Asian culture.

These envelopes are often filled with money and given to children by elder relatives for good luck. The 90-second spot from Wieden+Kennedy Shanghai depicts a cat-and-mouse game between an aunt attempting to give an envelope and her niece who repeatedly declines out of politeness.

The Drum

Hat tip to my son Tyler who has always had his finger on the pulse of pop culture.

Categories
Current Events

A lifetime in two minutes

It’s been awhile since I’ve used the advertising tag to highlight ads that cross over that line to something more than just marketing. This two-minute commercial from Renault qualifies.

“Many things have changed in those thirty years,” added Dave Monk, Executive Creative Director at Publicis-Poke, who produced the ad. “While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”

Out
Categories
Home

Tommy Lee Jones in Japan

The actor Tommy Lee Jones has been the celebrity spokesperson for Suntory’s Boss canned coffee since 2006. Many Western celebrities do commercials in Japan, it’s a quick way to make a buck. But TLJ has been doing it for so long he has become synonymous with Boss coffee and his face firmly part of Japanese popular culture.

In all his commercials he is cast as an outsider, watching Japanese society as a melancholy observer. Over time, we discover he is an alien, sent to investigate the Japanese. He takes a series of odd jobs to get closer to his subjects but he is always removed, watching, alone, with his can of coffee. Stoic.

Last week the Emperor of Japan voluntarily stepped down and a younger generation took his place. It was the end of the Heisei era and the beginning of the next. Everyone in Japan was given 10 days off to reflect and, while I’m not there, I can imagine it must be a time of great retrospection as people look back on the past 30 years and how the country has changed.

The Tommy Lee Jones character is no different so in celebration, Suntory ran this 2 minute super cut of TLJ’s greatest hits as a nostalgia piece.

Further Reading

Categories
Current Events

Serena Williams is Crazy

For me, the highlight of this year’s Oscars was the new Nike commercial.

This piece is the latest in their campaign celebrating 20 years of Just Do It and setting the company up to lead the charge US Women’s Soccer heads to France to defend the World Cup.

Categories
Current Events

Super Bowl 53 – the ads

So the game was not that interesting – like watching trench warfare – resulting in one of the lowest scoring Super Bowl games on record. Someone said it was like both teams knew the winner was going to have to eat fast food at the White House.

Even the half-time show was a disaster as Maroon 5’s lead singer strutted out in a designer tank top that looked remarkably similar to Target’s throw pillow covers.

Instead, here’s a selection of commentary on the advertisements. At $5 million a pop, it’s the grand showcase of the creative output of our economy so worth paying attention to see what advertisers think will get our attention.

SBNation did a frame-by-frame analysis of the NFL commercial to identify all the players.

If you were paying attention to the Expensify commercial, using the app to take a photo of the receipt in the video would automatically enter you into a contest. Clever!

Verizon underscored that they are often the network of choice for first responders. Here is the backstory behind how LA Chargers coach Anthony Lynn ended up in the emergency room.

AdAge tells the story of how executives at Burger King acquired the rights to the Andy Warhol film of him eating a Whopper and why they didn’t run the entire 15-minute film.

Jason Bateman operates an elevator in a building that stops at all the things we sometimes have to do but would rather not. Middle row seats, root canals and jury duty are unfortunate but unavoidable and Bateman is a modern day Virgil from Dante’s Divine Comedy. But vegans didn’t take to kindly in Hyundai’s dig at their beet salad dinner.

Pringles, TurboTax and Michelob all poked fun at our dystopian future. Who can forget the dark nod to the famous Ronald Regan campaign ad Morning in America by Hulu and The Handmaid’s Tale.

Doritos expressed how adding spice to an original can make things fresh by having Chance the Rapper remix the Backstreet Boys and it was pretty awesome.

Michelob hired Zoe Kravitz to introduce the internet sensation that is ASMR to the Super Bowl crowd and used it to sell beer.

It was five years since Bob Dylan was first used in a Super Bowl ad (for Chrysler) so the use of Blowin in the Wind in a Budweiser commercial didn’t raise too many eyebrows. What was surprising was the backlash from the fossil fuel industry.

Bud Light had several commercials including a weird hybrid one where Bud Light gets killed off by Game of Thrones (?). Budweiser also highlighted that they are one of the few beers to list their ingredients of which corn syrup is not one of them (not like Miller Lite or Coors). The National Corn Growers Association was not pleased.

Amazon hired Harrison Ford and Forrest Whitaker to explain why Alexa-everywhere might not be such a good idea. (regular readers of TWTW will recall Rocco, the Alexa-obsessed parrot) This follows last year’s Alexa spot which featured Cardi B, Gordon Ramsey, Rebel Wilson and Sir Anthony Hopkins.

Cardi B turned down a chance to perform at the halftime (in solidarity with Colin Kaepernick) but she did get to make an entrance in a totally-over-the-top Pepsi commercial.

Google, on the other hand, played down their technology and focused on the human side of what they enable.

Two ads tipped their hat to female football players. The NFL ad featured Samantha Gordon and Toyota featured Toni Harris. 

Finally, the male-oriented Dodge Ram pickup truck broke tradition and celebrated the strong women of the future. The other Dodge Ram advert was brilliantly meta.