My kids are sick of me showing them Nike’s latest commercial which was just released this morning and already has almost 5 million views on YouTube and over 50k retweets on Twitter.
It’s just so good.
Not only does Nike tap into the deep longing we all have to get back together and enjoy sports, it also cleverly brings together two sides of our divided world into a message of unity. The message is that unity brings strength with the underlying theme being that we need to work together to fight the challenges we face.
SmartNews kicked off a new TV advertising campaign in Japan bringing together Hitoshi Matsumoto and Masanori Hamada from the comedy duo Downtown co-star in a commercial together for the first time in 10 years.
Several features that are unique to our Japanese edition are in the campaign. The hugely popular coupon feature which, if you’re lucky, will grant you a free meal at a local fast food shop and my favorite, the Rain Radar with real-time weather alerts.
Perhaps Hyundai was over-confident that the Pats would make the Super Bowl again and had already finished this commercial and didn’t want to see it go to waste. If so, I’m glad they didn’t because this is gem.
Appearance by Chris Evans, John Krasinski, Rachel Dratch, and local hero David “Big Papi” Ortiz.
By popular demand, here’s SNL on the New England institution that is Dunkin’
Nike has done it again, this time capturing the sometimes comic ritual of gift-giving (in this case, the tradition of hongbao red envelopes given out during the Chinese New Year) in Asian culture.
These envelopes are often filled with money and given to children by elder relatives for good luck. The 90-second spot from Wieden+Kennedy Shanghai depicts a cat-and-mouse game between an aunt attempting to give an envelope and her niece who repeatedly declines out of politeness.
It’s been awhile since I’ve used the advertising tag to highlight ads that cross over that line to something more than just marketing. This two-minute commercial from Renault qualifies.
“Many things have changed in those thirty years,” added Dave Monk, Executive Creative Director at Publicis-Poke, who produced the ad. “While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”
The actor Tommy Lee Jones has been the celebrity spokesperson for Suntory’s Boss canned coffee since 2006. Many Western celebrities do commercials in Japan, it’s a quick way to make a buck. But TLJ has been doing it for so long he has become synonymous with Boss coffee and his face firmly part of Japanese popular culture.
In all his commercials he is cast as an outsider, watching Japanese society as a melancholy observer. Over time, we discover he is an alien, sent to investigate the Japanese. He takes a series of odd jobs to get closer to his subjects but he is always removed, watching, alone, with his can of coffee. Stoic.
Last week the Emperor of Japan voluntarily stepped down and a younger generation took his place. It was the end of the Heisei era and the beginning of the next. Everyone in Japan was given 10 days off to reflect and, while I’m not there, I can imagine it must be a time of great retrospection as people look back on the past 30 years and how the country has changed.
The Tommy Lee Jones character is no different so in celebration, Suntory ran this 2 minute super cut of TLJ’s greatest hits as a nostalgia piece.
For a detailed explanation of what’s going on in the video above, read this.