Tag: advertising
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Sotetsu Line Tear Jerker
In America, it used to be AT&T that made the nostalgic TV commercials that would bring a tear to your eye. In Japan, a Yokohama train line is pulling on that thread. The Sotetsu line was the train I took to my Japanese grandmother’s house in Wadamachi from its terminus in Yokohama. It was the…
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Search finds, chat extracts
Publishers should not wait to experiment with conversational AI platforms so they can emerge from this Precambrian period with a reputation for quality that prevents them from disintermediation by the platforms.
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That was fast
AI-generated junk suffocating online platforms like algal blooms that choke the life out of ponds. Hustle bros are jumping on the AI bandwagon Well that was fast. While still pondering the impact of generative AI technologies such as ChatGPT, we already have the hucksters rushing in to put it to market and make a quick buck. On…
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Super Bowl LVI – the ads
Larry David, the McKeever brothers, and Coinbase’s floating QR code.
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Kyrö Distillery
Friends from Finland shared this advert for Kyrö Distillery, a Finnish distillery, who gives us a master class at how to introduce the world to their unique line of products. If you’re going to introduce a new Malt Rye Dairy Cream Whiskey to the world, there’s only one way to do it. With a naked…
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Nike – Can’t Stop Us
My kids are sick of me showing them Nike’s latest commercial which was just released this morning and already has almost 5 million views on YouTube and over 50k retweets on Twitter. It’s just so good. Not only does Nike tap into the deep longing we all have to get back together and enjoy sports,…
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Context
An on-going collection of layout blunders. If you have some to add, link them in the comments.
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SmartNews goes ダウンタウン
SmartNews kicked off a new TV advertising campaign in Japan bringing together Hitoshi Matsumoto and Masanori Hamada from the comedy duo Downtown co-star in a commercial together for the first time in 10 years. Several features that are unique to our Japanese edition are in the campaign. The hugely popular coupon feature which, if you’re…
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Gif Peanut Butter
Any questions?