Tag: advertising
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That’s one way to get your company’s name out there. . .
The advertising world is buzzing with godaddy.com’s debut on the television advertising scene with their parody of the Janet Jackson wardrobe mishap from last year. Forrester’s Advertising analyst Jim Nail gives it the “Load the Cannon with Gerbils” award: This ad confirms it: the dotcom bubble is back. An unknown internet company selling a service…
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Higher Relevance = Lower Ad Sales
Kind of obvious when you think about it but if the industry were to continue down the path of developing the perfect search engine that could find you exactly what you were looking for, would you even bother clicking on a context sensitive advertisement?
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Battelle on “Sell Side Advertising”
I missed this the first time around but John Battelle’s description of how Overture and Ad Sense have flipped the old publisher-advertiser business relationship around makes sense. He polishes the idea a bit further in the latest issue of the MIT Technology Review: Imagine that we start with the idea of PPC—that advertisers pay publishers…
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FCC and Doraemon
This is old news but Terrie Lloyd, who’s always good a picking up tidbits for his excellent email newsletter “Terrie’s Take” highlights the striking resemblence of the new FCC mascot, “Broadband” to Doraemon, the cartoon every Japanese kid knows by sight. Turns out the publisher of Doaemon, Shougakkan, is going to take legal action but…
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BusinessWeek on Blogs
Commenting on the nascent growth of ad supported weblogs, BusinessWeek says that Madison Ave. is beginning to notice: Don’t expect a repeat of the dot-com rush that inflated the Web bubble of the late 1990s. "This is a long game, with lots of ebbs and flows," says Henry Copeland, founder of media-buying firm BlogAds. Blogging…
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Marqui’s “Blogosphere Program”
Internetnews.com writes that Marqui is paying bloggers ($800/month) to mention their product: We put no limits on what these paid bloggers can say about Marqui; we only require a badge on their site, a weekly mention of our product and a URL link in the body of their blog. For their own integrity factor, if they want some…
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Click Fraud
Write up in CNet on a dark secret known amongst the interactive advertising industry. There are a number of sites out there which artificially generate banner clicks from automated bots and use that to scam Google, Overture, and other ad syndication networks which serve up advertising and pay out commissions for clickthroughs. This pay-for-performance gaming…
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ugoff.com
Boing Boing points to another mini-site put up by the Miami-based ad agency behind Subservient Chicken. These guys are re-writing the rules of Western advertising with their deconstructionalist, tongue-in-cheek dig at stereotypes and creative use of new and old media to position their clients’ products. I’ve been the bemused recipient of some of their other…
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Ford Sportka
I can see why these Evil Twin Ford Sportka advertisements got them into hot water.