everwas

Tag: advertising

  • Spam Blogs and Financial Incentive

    Technorati’s Niall Kennedy posts about the recent spate of spam blogs coming out of Google’s Blogger service and describes Google’s Blogger and Adsense service as parts of a spam suite. BoingBoing first posted Niall’s theory that CAPTCHA’s are no longer a valid block and are circumvented by spammers who redirect the test to eager seekers…

  • Search Engine Strategies

    I’m off to San Jose tomorrow morning for the Search Engine Strategies show to cruise the floor, meet up with folks, and see what’s up in the world of Search Engine Optimization. While on the topic of internet marketing, I thought I’d point out a particularly clever bit of interactive marketing. Instead of floating obnoxiously…

  • “Blogging” as a hook

    Airbag notes that Gateway is now using “blogging” as reason to buy a new computer. Amazing how in less than five years blogging has replaced gaming, video editing, and homework as the criteria of choice for purchasing a computer. Put another tick on the checklist of what it takes to go mainstream. What’s next?

  • The Fine Art of Search Engine Marketing

    I dropped by the recent OMMA (Online Media, Marketing and Advertising) conference here in San Francisco and got a healthy education on some of the finer points of search engine marketing. What was most startling to me was the finding by one of the panel members (it might have been Geoff Ramsey of eMarketer, he…

  • Online Media Meet Market

    Most writers view advertising as a necessary evil. Working for a weblog software company which makes the tools that many writers are using, I’m always on the lookout for an interactive agency that "gets it" and can provide a bridge for the considerable financial resources of its clients to make its way to my customers’…

  • Mary Meeker on Online Advertising

    Yesterday I visited the Ad-Tech show here in San Francisco to catch the last 20 minutes of Mary Meeker’s keynote and visit the exhibition hall. Let me first say that Mary’s presentation was fascinating but left me winded. We blew past 50 slides dense with stats and tidbits that raised an eyebrow when I first…

  • Insider Pages – open source advertising

    Bill Gross’ Idealab launches Insider Pages which takes a shot at local listings, combines it with a recommendation engine and adds a touch of social networking. Damn, that was my idea. Where did I put that napkin anyway? If I were the Yellow Pages I would be worried. Very worried. They even use the Yellow…

  • Contextual Advertising & Unintended Consequences

    The screenshot (click on image to view full screen) was taken from an entry in my feed reader the other day. I can’t imagine that the text of this sponsored link was intentional but it certainly speaks to the the editorial point being made in the article above it. Original post here but the contextual…

  • Annoying Message from the Sponsor

    Don’t you hate those corny flash movies that dance around in front of you like a spastic chicken keeping you from getting to where you want to go? Happy Friday y’all!