Tag: advertising
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Wagner James Au on why old school marketing doesn’t work in Second Life
James has been covering Second Life since the beginning. If you ever have a chance to have him walk you through the virtual world an point out its hot spots, do not pass it up. Today he writes in GigaOM about a recent research report which found a large majority of residents are disappointed with…
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Is your website tasty?
The Yahoo Publisher Network blog has an excellent graphic which describes how a crawler might look at a webpage if it was a voracious carnivore. This is Part II of a series that my colleagues Cody and Amit are doing on optimizing your site for advertising.
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Google Maps in your Pants?
Oh my God – this is so bad it’s funny. Dave Cassel of 10 Zen Monkeys deconstructs a radio spot on the GPS-enabled Helio that features a jingle refrain that’s going to stick with me a long time. I don’t think this was what Google was thinking when they set out to “organize the world’s…
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When Ad Sense Misbehaves
Jay Allen of Six Apart points to Ad Sense showing up in his Vox comment box. It’s a bug of course (limited to Safari) but with all the talk about marketers "inserting themselves into the conversation" this made me laugh. UPDATE : Whiz kids over at 6A kicked the tires and now all is well…
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If Doritos are your thing. . .
If beaming messages of Hope and Beauty are not your thing – through December 4th you can try your hand at creating the next advertisement for Doritos. Win prizes (cash and a trip to Miami for the Superbowl, having your video shown on TV during one of the coveted million dollar ad spots). More info…
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Cellphone Banner Ads – interesting data
The average price for a four- to eight-week-long banner ad campaign on a content provider’s wireless Web site is now $75,000 to $150,000, up from $25,000 to $50,000 last year. About 3% to 5% of phone users click on banner ads on their screens — higher than the 1% click rate of computer users, says…
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Why I cancelled my Bank of America Visa card
Despite the fact that I’ve got more pieces of plastic than I really need it really irks me that in order to activate the new card B of A sent me I have to listen to a two-minute spiel about why I really should consider signing up for a credit protection service. No option to…
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Billboards as Ambient Graffitti
So this is cool. deinde posts a photo (above) of a billboard in Manhatten that you can SMS to register your vote on the live updating counter. Here’s my idea, add technology that senses nearby bluetooth or wifi-enabled devices and asks permission to read their preferences or log file. The billboard then becomes a realtime,…
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How to make an impression
Enough of this online advertising stuff, sometimes you need to jump into the real world to make an impact. Flickr user Live U4 is uploading photos of various super-sized building mods as part of the promotion. I think I can make out the Spanish enough to figure out that this is a Nike campaign in…