Uniqlock – Uniqlo’s Viral Advertisement

The Japanese clothing store Uniqlo has burst onto the scene with a viral widget that features a clock interspersed with a robotic model featuring their new polo shirt. Click through to the site and explore the video in more detail as well as a cool, interactive map which features other blogs running the widget.

The only thing missing is any clear “call to action” or even a description; it’s not entirely obvious that it’s a clock. But then again, this is Japan and if you’ve every experienced Japanese advertising – it’s all about the subtle, curious hook that draws you in.





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