If you’re coming up to speed on Ad Exchanges and how they are fundementally different from Ad Networks, Mike Nolet of Right Media has a great soup-to-nuts primer across three posts.
Mike’s only been blogging for a couple of months but he’s got a ton of really interesting posts that I look forward to digging into when I have a bit more time.
To my readers that work in the financial markets, tell me where you see Ad Exchanges in the next five years and do you think that ad units and the attention that they represent become a traded commodity such as stocks, bonds, and indexed futures? Heady stuff.
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