Flickr user Alan Taylor finds some interesting differences between his 1963 edition of Richard Scarry’s book and the more recent version he got for his kids. Annotated photos show point out the details. The “brave hero” rescues the “beautiful screaming lady” in 1963 but in 1991 its the “fire fighter” rescues the “cat in danger.”
The Red Couch explains the why and how of blogging to business people.
Using recent case studies throughout its 250-300 pages, it will
demystify this disruptive technology and explaining why it is more
efficient, credible and effective than traditional business
communications tools and explains why it is likely to change or destroy
the usual marketing mix of ads, PR, websites and collateral materials.
What’s even cooler is that the writing of the book is going to take place on a blog so we can expect lots of interactive conversations to take place on the blog. They’re currently drafting the Table of Contents and are asking for input.
I haven’t had a chance to skim this yet but it should be of interest to anyone thinking of adding blogs to their marketing campaign. I hope there’s a section that says there is no quick any easy way to launch a popular blog – it really comes down to having a site that is well-written, truthful to your motives, and speaks to the reader in a way that keeps ’em coming back.
Update: Ah but of course there’s a blog associated with the book, due out in March.
Now that we have a permanent address and can prove to the local library that we’re not going to pinch their books, Izumi was able to get Tyler his library card. Only one other litmus test – he needs to be able to write his own name.