In contrast to my earlier post, The Guardian writes about the benefits of online versions of old media outlets (in this instance the Wall Street Journal) opening up their subscription walls to bloggers in order to drive up interest (and ad banner traffic) on their sites. Here is an instance where the “meme-of-the-moment” culture of the blogosphere can nicely compliment the veracity and reputation of the old guard which can act like as a reference point for the ongoing debate.
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