Blogs for the Enterprise

I’m starting a new category today to bring together news about the inevitable march of blogs into the corporate space. InfoWorld talks with Google about it’s internal use of Blogger and the benefits they’ve seen from it:

"Since then, we have seen a lot of different uses of blogs within the firewall: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they’re thinking about and what they’re up to," Goldman said. "It really helps grow the intranet and the internal base of documents."

Allen Weiner of Gartner is quoted on how weblog companies are nipping at the heels of the larger content management solutions and forced to address this new functionality, some of them are adding blogging to their kit bag.

What is undeniable is that there is a growing interest among businesses towards blogs as business communication tools, particularly among IT departments, Weiner said. "The mandate of IT organizations today is to do more with less, so the better they can communicate and share things, the more efficient their operations will be," he said. "There’s a huge benefit in blogging for companies implementing IT projects. It’s going to be a growing trend over the next couple of years."

Full disclosure – I work for Six Apart and we are actively interested in driving this trend.

Leave a comment