It’s been known for some time that there are hundreds of bloggers toiling away inside IBM and representing the company to their various audiences. This week, IBM announced support for this grassroots movement and is encouraging any of its 320,000 employees to take up the blog.
“We’re not telling our people what to say, we could never do that. It’s a natural extension of the work IBM has been doing for many decades, in establishing its expertise in key areas,” Jim Finn, senior communications executive at IBM told Silicon Valley Watcher.
Tom Forenski of the SiliconValleyWatcher describes the move as something that, “would hlep establish IBM’s thought leadership in global IT markets.” In related news, James Snell of IBM has posted the IBM corporate blogging policy which is a good read for anyone else thinking of launching similar “massive corporate wide blogging initiatives.”