The folks at SFist write about their dinner with Yahoo where they get an insight into some of the economic shifts that are a result of the changes in the media landscape.
Greg pointed out that in the past, papers could depend on classified
ads accounting for up to 35% of their revenue. Now they’re lucky if it
represents 15%. And Susan’s friend Bob, who was nice enough to give us
a ride back up 101, noted that 93% of businesses in San Francisco have
fifty or fewer employees, and that as print publications increase their
ad rates to account for revenue shortfalls, small, local businesses are
being shut out of much needed publicity, which opens the door for
chains and franchises who can subsidize the increased media costs.