Steve Rubel points to an interesting development of Apple’s iTunes client.
The addition of PDFs to iTunes is more than just a mildly interesting occurrence. iTunes, as a ubiquitous cross-platform app, has its own embedded browser that powers the music store. It’s conceivable that Apple could turn iTunes into a dedicated RSS reader that operates like Safari and become a clearing house for all subscription-based content. In addition, wireless is on the way according to this patent filing.
Taking this a step further, it’s also highly possible that if iTunes enhances its DRM to include other enclosures it will move into e-books and or e-magazines. Oh, and where might those eBooks be consumed?
– via Micropersuation
I’d take this one step further. One of the more lucrative lines of business for the news business is the timely delivery of profiled news. Could iTunes become a platform for newspapers to delivery their premium content to subscribers? With a built-in browser and DRM, the iTunes client becomes much more attractive than email or even some of the current branded RSS readers such as the one available from USA Today.
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