Custom Book Jackets Drive Awareness

From the folks that brought you the Day in the Life and America 24/7 photo books, comes their latest project which takes a peek inside homes across America. As they have done in the past, they are offering custom book jackets and they have a cool little app where you can upload a photo and preview it. It’s a great way to customize the gift, like engraving the back of an iPod.

They also let you grab your preview and embed it as I’ve done above. Nice little social media hack that gets the word out.

Spore is doing something similar with it’s Creature Creator as people share their creations with each other. As of today, there are over 5,400 images uploaded to flickr already, only a few days after the release of the program.





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