The promotional drumbeat grows ever louder as we get closer to the release of Nokia’s new handset, the Nokia N8. Nokia’s marketing machine is a wonder to see in action. Two promotions I thought particularly clever are both world record breakers and nicely bookend the catchphrase for the device, It’s not technology, it’s what you do with it.
Dot, the world’s smallest stop motion video. Commissioning the folks behind the Wallace and Gromit movies (Aardman Animations), the Dot short is made up thousands of frames shot on a mounted N8 using its 12-megapixel camera. Painstakingly, the team managed about 4-seconds of footage a day. When they were done, these were stitched together into a minute and a half stop motion movie.
Rosengård, the world’s largest projection screen. Going from micro to macro, a nine-story screen hoisted between two cranes served as the screen for an HD video signal projected from four massive projectors. Over 2,500 people (1,000 from the comfort of their balcony) were able to enjoy Prince of Persia, the Sands of Time fed by the HDMI port on an N8.